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Digital Marketing

Why you should develop a blog and target a niche industry

April 25, 2020

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Why you should develop a blog and target a niche industry

When you have a burning question to one of life’s problems there are three ways to find the answer.

You can ask your folks and your family, which is great because they are probably good people and you should engage in discussions with them.

You could ask your friends because they are probably nice people too and they might know stuff you don’t.

Or you could go online and ask a blogger.

In today’s online media savvy world, the third source people look to after family and friends is a blogger who has a blog targeting to a specific market.

When people speak of asking ‘Dr Google’ a question it is in fact hundreds of thousands of bloggers who will provide the answer.

Google is an online directory where you can literally, without a word of a lie, find out anything you want.

If you have something to share with the world, then you need to create your own blog.

Lots of blogs are started each minute – yours should be one of them.

According to WordPress, they welcome 50,000 new bloggers a day! – A Day! And, that’s just WordPress. There are hundreds of other platforms available. The numbers are astonishing.

Now, if you are a seasoned blogger and you’ve been at it for a while (let’s say more than a week), then you’ll know it isn’t as easy as it sounds.

Many new blogs fail because it, like everything good in life, is hard work – soufflés, crocheting and growing an awesome beard.

However, you shouldn’t let that stop you.

Why many fail is because they don’t understand who their audience or market is.

These are people who ‘get you’.

They want to hear what you have to say and they want to learn from you.

This is not everyone in the world. In fact, it may be just a select few.

If you want to begin blogging you need to know who these lovely people are: where they live, how much they earn, how long they stayed in school, what they had for breakfast, and … well, you get the picture.

Many bloggers think their ideas, products and services are so stupendously spectacular that everyone will want to know about them.

This might be true, but with all those new blogs starting each day it is going to be quite tricky to be heard.

What you need is to target a niche market.

These are a specific group of people who might be small in number, but who are going to be more interested in what you have to say because you are going to speak directly to them.

Imagine paying for an expensive advertising campaign where your product was promoted at railway stations.

It might be seen by thousands of people a day, but of those people, who is really going to be interested in buying it?

You’ll notice that large companies use advertising campaigns which target specific niche markets.

Think about the product, Nivea skin care for men.

The ads target young men who care about their appearance; probably in their mid to late twenties, maybe their early thirties.

Older men, traditionally, think that men who use moisturizer are sissies. Their sons are Nivea’s target market.

These young men are fit and probably have professional jobs. (Not many truck drivers care about their softness of their skin.)

However, as girly as moisturizer might seem, Nivea use very blokey talk in their advertising copy.

Nivea Active Age Moisturizer:

  • Reduces the appearance of wrinkles and firms the skin
  • Improves the skin’s elasticity
  • Helps protect your skin’s DNA from external influences
  • The innovative formula contains skin’s own Creatine, cell active Folic Acid and special UVA & UVB Filters; which increase surface skin cell renewal and protect the DNA against future damage.
  • Skin Compatibility Dermatologically Approved

Words and phrases like ‘firms’, ‘external influences’, ‘protect the DNA’ and ‘skin compatibility dermatologically approved’ have lots of consonants and are hard sounding, and manly.

The real message is: “This is not stuff for chicks, despite what your dad says!”

We all know that Nivea has a wide range of products, but each one is targeted at a specific, particular group.

So, where is your niche market? They are sitting and waiting for you to deliver.

Make a list of who they are and where they are likely to hang out online.

For example, women 40 years plus love Pinterest.

Young, groovy people love with iPhones love Instagram.

Next you have to blog to this market by finding out what words and language you use.

A quick poke and a prod around Google will reveal everything you need to know about your niche market.

Make sure your blog posts are between 200 and 300 words and always include a captioned image.

You will need to blog very regularly for at least six months before Google recognizes your blog as something of worth and starts sending people to it.

Don’t despair.

Perseverance and patience will pay off.

If you establish a blog and target a very specific niche market you will become recognised as a top influencer in your market.

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