If you run a range of busy social media accounts – either for work or pleasure, it can sometimes be hard keeping up. That’s why many businesses now have their own social media managers to keep on top of everything. You don’t necessarily have to take things that far – but thankfully there are a number of different tools and software suites that are designed to help you. If you’re looking to make your life easier and take your social media management to the next level – this article could be for you. We’re going to look at ten different tools to help manage your social media presence.
Hootsuite is arguably the number one social media management platform in the game. Integrated with over 25 different social media networks, Hootsuite lets you manage and post to all of them from one handy platform.
You can schedule up to 30 posts as well as post them simultaneously to different platforms. You can also allow easy collaboration between different team members (if you have them) and increase engagement across multiple sites.
One useful feature of Hootsuite is that you can customize how you use the platform and only share certain posts with different users (across different networks) depending on demographics like location and age.
Similar to Hootsuite, Buffer is another multi-faceted social media management platform. While a lot of the features are similar – it also has a few unique advantages. It has simple and easy to use browser extensions and will also recommend different things to post depending on follower activity.
There are a range of different payment plans for buffer, starting from $10 and going all the way up to $400 depending on the size of your business. There’s also a free plan that’ll allow you to manage up to 3 different social media accounts and schedule up to 10 posts.
While we’ve already looked at some platforms that manage multiple social media platforms – if you’re just using Twitter, then TweetDeck could be for you. TweetDeck is an all-encompassing management suite that’s designed just for Twitter.
With TweetDeck, you can customize multiple timelines and manage teams and create lists and different searches. You can also manage multiple Twitter accounts at the same time. One of the best things about TweetDeck – it’s completely free for Twitter users.
Oktopost is a post management system that helps you get the most from your social media contributions. Firstly, Oktobost is incredibly well-designed and easy to use straight out of the box.
Oktopost offers a range of analytical tools to let you see the data on your posts and work out which ones are really working for you (and creating the engagement you’re looking for). You can track the clicks on a post as well as bulk-schedule posts over a range of different social media platforms.
If you’ve already seen plenty of options for outgoing posts, what about incoming posts and messages? Sendible helps manage everything that’s posted to you so that you can reply effectively, across multiple social media platforms.
Sendible pulls in comments from all your social media accounts and makes it easy to reply without visiting each of them. Each post is also evaluating so that you’re given the important ones first, making sure you don’t miss something you shouldn’t if you’re getting tons of comments. This is a great feature for those who often find themselves bombarded with lots of interaction.
PostPlanner helps you find the best content for you and your followers. If you’re struggling to make the most of your followers or have a hard time knowing what to share with them – PostPlanner uses a range of tools to help you increase engagment, manage teams and make the most from your following.
They’ll help you find the best content that’s relevant to your social media following so you can keep posting engaging, sharable stuff that people will enjoy.
AgoraPulse is a widely used social media management tool that makes user engagement its priority. You can help improve relationships with your followers and post simultaneously to up to 6 different accounts. They’ll make sure you don’t miss an important inbound comment.
Another great feature of AgoraPulse is their Facebook Barometer. This’ll help you get a snapshot of key metrics such as reach and engagement levels – to help you use Facebook more effectively and get the most from your marketing and engagement efforts.
While we’ve already looked at a number of different multi-platform management suites, eClincher takes things a step further by helping fully customize your social media reach. With eClincher, you can organize content into different categories and queues, allowing you to only post the right content to the right people (across a range of platforms). eClincher will also help you monitor hashtags and offers a range of other analytical tools that are aimed to help you get the most out of your social media engagement.
Friends+Me emphasises Google+ management, although it is compatible with a number of other platforms. With Friends+Me, you can schedule multiple posts and increase engagement across a number of different social media platforms. Friends+Me has a free plan that allows certain, limited features. It also has a paid plan starting at $7.50 a month.
ZohoSocial is yet another social media management tool that allows improves collaboration and makes it easy to manage a team or agency. You can schedule multiple posts across different social media platforms including Google+ and Instagram, all from one user-friendly dashboard.
ZohoSocial also has good reporting tools and gives you the ability to shorten links. It’ll also suggest the best times to post new content depending on your followers.
Hopefully, one of these tools is right for you. There are so many different options when looking at social media management it can be hard to know where to start. With one of these tools, you can take your social media management to the next level.